A Bad Economy Is a Great Opportunity

Instead of fearing the waves ,we should learn to navigate through it

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty —Winston Churchill

As we continue to face the worst economic times since the Great Depression along with the Pandemic it is only natural to be worried. Sometimes it feels like the challenging financial times are never-ending. Despite the gloom, I know that the glory days will be back soon. History and experience tell me so.

Many companies in history and smaller ones too thrived during a bad economy. For example, Microsoft, founded by Bill Gates and Paul Allen, was started during a recession in 1975. During that time, unemployment was high and gas prices were through the roof due to OPEC’s decision to increase prices drastically. A few other companies founded during difficult economic times are Disney, IBM, and General Motors. Similarly, many companies already in existence have made comebacks during challenging financial periods. Perhaps the most familiar and recent example is Apple, which began its resurgence in 2001 during the dotcom bust and the effects of the September 11, 2001, tragedy. As I reflect on companies that weathered the storm, I want to remind myself that 2020 is also no different.

Despite the bad signs, I am fortunate that my youth(?!?)and temerity enables me to see the world through a positive lens. I know that hard work would pay off, no matter what the circumstances. It certainly would. In short, entrepreneurs do not allow a bad economy to hold them back from accomplishing their goals. Ironically, poor economic conditions often have the opposite effect; they motivate entrepreneurs more and propel them to success even faster.

Times are not so great as I write, but entrepreneurs ignore the zeitgeist and create positive circumstances. They roll up their sleeves and get to work, anticipating the next growth period. That’s where I want you to be: ready to grab the bull by its horns and ride.

Indeed unprecedented times call for unprecedented actions.

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