I-T-I-A Formula for Self Confidence

With confidence, you have won before you have started

“Self-esteem isn’t everything, it’s just that there’s nothing without it”- Gloria Steinem

Building confidence similar to bringing about any personal change. First, develop self-awareness: know yourself, acknowledge that there are aspects of yourself that you wish to change, and understand what has stopped you feeling confident so far.


Then apply the I-T-I-A Formula© (pronounced eye-tea-ah):


■ Assert your intention to be confident, and make a commitment.

■ Change your thinking. This includes changing restrictive attitudes and beliefs.

■ Use your imagination. Imagine yourself as a confident person.

■ Act as if you are already confident. The more you speak and behave confidently, the more confident you will become.


All four parts of the I-T-I-A Formula© are essential, otherwise, the change is unlikely to be permanent, or worse, nothing may change at all. If this sounds a little daunting, don’t worry, this entire concept is designed around these five elements self-awareness, intention, thinking, imagination, and acting ‘as if’. You will be introduced to them in small, practical steps to make it as easy as possible for you.

All I ask is that you apply what you learn, stick with it, and be patient. Entrenched habits don’t change overnight but you need to start somewhere.

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